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Talent Brand & Attraction

BUILD YOUR VALUE PROPOSITION AND ENGAGE TALENT
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OVERVIEW

Inspire and engage the people you need

Recruiting the best talent for your organisation is easier if you research your value proposition and get it in front of the right people.

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INSIGHTS & PLANNING

Understand your positioning and proposition

Whether you need to unearth your employer value proposition, build a picture of external candidate expectations or gain a better understanding of your talent markets, our teams can deliver structured research, credible insight and clear recommendations.

Is your DE&I strategy aligned to high performance?

 

Through clear analysis of candidate data, hiring process metrics and insights into your culture, values and performance management capability, our consultants can provide a clear picture of how diversity in your recruitment practices can help you identify, attract and retain the next generation of high performers:

  • Understand what a high performer looks like in your organisation
  • Identify new talent groups that match your criteria
  • Ensure that you remove unconscious bias from your hiring process

 

TALENT BRAND

Unleash the concepts and creativity

Building your Talent Brand requires a combination of insight, market knowledge and creative expression. We have the mix of talents, skills and ideas to transform research insights into an inspiring, thought-provoking and compelling employer brand story.

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RECRUITMENT MARKETING

Activations with measurable impact

From targeted campaigns to on-campus engagement strategies, our teams combine highly effective creativity with trackable content, valuable data and real-time, user -friendly dashboards.

TALENT ATTRACTION

Audience Building

Target active and passive candidates across all major social channels by interest, job title and location.

TALENT ATTRACTION

Attraction

Build message-driven campaigns with static, video and animation content to drive engagement.

TALENT ATTRACTION

Conversion

Easy-apply landing pages help to create a frictionless candidate experience and capture data.

TALENT ATTRACTION

Reporting

Real-time analytics are presented in a user-friendly digital dashboard, showing visitor numbers, conversions, applications, budget and spend.

TALENT ATTRACTION

Retargeting

Candidates that show initial interest are then retargeted with different content and messaging to re-engage.

Build Brand & Attraction into your wider recruitment solution

Our experienced teams can work with you to build brand strategies and attraction campaigns into your RPO and MSP solutions:

  • Build a value proposition as part of a Direct-to-Talent strategy for contingent workers
  • Use search engine ads to target passive candidates and build a pipeline for Sourcing teams
  • Drive brand awareness to key audiences across the major social media platforms