We think that TXM Group has been one of the best-kept secrets in recruitment for too long. Our rebrand is designed to help us change that.

 

 

A growing and diverse Group

Over the last decade, the TXM Group has grown from a specialist recruitment team into something far more diverse and multi-skilled, with a much greater geographical reach. New companies came into the Group and bought into our culture, values and mindset. Together, the Group built a recognisable, remarkable entrepreneurial spirit. We grew our service offerings, expanded our client base and took our expertise into new industry sectors. Our global footprint continued to grow, with offices in the UK, Canada, Dubai, USA and Australia.

Over the years, so much of what we do and how we do it has evolved – but our brand remained the same. We needed to change, to better reflect TXM Group today and our vision for tomorrow.

 

 

A clear, unified positioning

As the Group has grown and become more complex in the services and solutions we deliver, our branding challenge was to ensure that we could communicate with simplicity and cut through the noise in the market. We built our brand positioning by answering 4 simple questions.

Who is TXM Group?

We are a global workforce solutions and consulting services partner.

What do we do?

We provide 3 core sets of services: talent solutions, talent acquisition and consulting.

How do we do it?

We always ‘go the Xtra Mile’. We foster a culture where service excellence, integrity and collaboration fuel every client relationship.

Why do we do it?

‘The Why’ that brings us all together every day is often the hardest question for brand planners to answer – and the most important one. How do we define the sense of purpose that makes our work meaningful and that makes what we do matter?

 

 

A single, meaningful message

‘Because people change companies’

Ultimately, this is the sense of purpose behind everything TXM Group does.

We help our clients recruit, because people change careers.

We help our clients build new talent solutions, because finding, attracting and hiring the best talent changes culture, productivity and growth.

We help organisations to increase capability and deliver critical projects, because our consultative expertise enables transformational business change.

We’re providing the people, the talent and the expertise needed to make change happen.

 

 

The new brand

Underpinned by a clear positioning, narrative and tagline, we also wanted our branding to look distinctive, bold and brave. The name and values of the Group have not changed. But we have updated our logo, refreshed our colours and relaunched our website. We’ll be a lot more visible on social media from now on too, talking about our achievements, our projects, our people and our plans.

Exciting times ahead.

 

If you’d like to know more about what TXM Group could do for your organisation, get in touch.