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Does your RPO prioritise Employer Brand?

Towards the end of last year, McKinsey released its State of Marketing Europe (2026) report, and one insight stood out. Employer brand now ranks among the top priorities for CMOs across Europe. This is a significant shift. Employer brand is no longer seen as something owned solely by HR or Talent Acquisition. Instead, it’s now recognised as […]

Employer Brand: Inspire and engage the best talent.

Most RPO companies refuse to talk about employer brand. For many Recruitment Process Outsourcing (RPO) providers, employer branding is a taboo subject. They would prefer to build their own relationships with candidates. In contrast to encouraging an organisation to reach out to candidates and build awareness directly through their own employer brand. The danger, of […]

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