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Towards the end of last year, McKinsey released its State of Marketing Europe (2026) report, and one insight stood out. Employer brand now ranks among the top priorities for CMOs across Europe. This is a significant shift. Employer brand is no longer seen as something owned solely by HR or Talent Acquisition. Instead, it’s now recognised as […]
As Talent Acquisition budget planning for 2026 is underway, what’s the forecast? For much of the past two years, talent acquisition has been navigating through turbulent weather. Market slowdowns, hiring freezes, and corporate restructures created a storm that left even the most seasoned TA leaders clutching their umbrellas. Yet as 2025 winds down and organisations […]
Most RPO companies refuse to talk about employer brand. For many Recruitment Process Outsourcing (RPO) providers, employer branding is a taboo subject. They would prefer to build their own relationships with candidates. In contrast to encouraging an organisation to reach out to candidates and build awareness directly through their own employer brand. The danger, of […]
First-time buyers are often unsure about committing to an RPO solution – especially in the current economic climate. This means RPO providers must adapt their solutions to meet the unique needs of this cautious group. It’s an opportunity to change how new employers view RPO – moving away from a traditional, arms-length outsourcing model. Instead, […]
